Social Media is here to stay and that has major implications for the business and church. Business have mastered social media and they know where to advertise and what audience they want to reach. Ministries should take this same approach but the question is why don't they?
If you look at the word social media the key word is "Social" being social is relating to society. The church as a whole does the worst job at this. Being social means we must go outside the four walls and reach the community talk about and meet about real issues that people are dealing with. Social media is a powerful tool that every ministry should take advantage of. There's no reason why every church or pastor of a church shouldn't have some type of social media outlet they are actively using as an outlet! Because through twitter, facebook and others you can connect with people even more frequently throughout the week as oppose to only on the weekend. I challenge and urge any leader to utilize and take advantage of these powerful tools.